The launch is part of the brand’s goal to expand its online retail presence.

The Next Generation Pet Food Program aims to drive innovation in pet food and engage with the startup ecosystem to develop more sustainable solutions. 

Selected startups will receive $200,000 in funding and guidance from world-leading pet care experts.

From cats to sustainability, the annual tradeshow had something for everyone in the industry.

Each company witnessed three-year revenue growth of at least 82%.

The wet cat food offers complete nutrition without animal protein, according to the company.

The new pet food product combines dry kibble and freeze-dried proteins.

More than 50 pet nutrition products and companies were recognized for their innovations geared toward supporting health and wellness in dogs and cats. 

This processing method helps preserve nutrients, allowing consumers to boost the wellbeing of their four-legged companions.