The British race car driver will work with the brand to highlight its plant-based approach to dog nutrition.

This international industry trailblazer advocates for pets and her clients while helping to deliver innovative pet food solutions.

Through the program, the company aims to help pet parents add human-grade, gently cooked nutrition to their dogs’ existing diet.

Through its acquisition of DIG Labs, the company aims to provide more personalized nutrition to dogs.

Explore why including vegetal proteins offers attractive opportunities for cat food producers!

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

According to L.E.K. Consulting’s report, these consumers are more willing to pay more for sustainable pet foods and treats.

Novel proteins, limited ingredients and functional elements can all play a role.

The pet food company is voluntarily withdrawing certain lots of beef and chicken dog foods due to potential Salmonella and Listeria. 

Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.