Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

Edgard & Cooper, a sustainability-minded brand from Belgium, is expected to drive profitable growth for the company’s pet portfolio.

Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The investment will expand wet pet food production capacity by nearly 50%.

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

The company’s TruGro AOX+ ingredient features polyphenol-rich botanical extracts to prevent oxidation.

The pet food and treat company will receive $40,000 and business support.

Advopet’s capabilities now include air dried, gently cooked and dehydrated pet treats and foods, and more.

The new store is just the beginning of the company’s expansion in the Midwest. 

The retailers have collected and recycled 3.5 tons of pet product packaging waste through TerraCycle over the last six months.