The new “Feed Yours. Help More.” campaign includes audio, commerce, social, streaming and TV ads.

Makants Greyhound Rescue NW has won the award and will receive support and pet food from the company.

Bucking tradition, a handful of companies are searching far and wide for proteins that support both pets and the planet.

The company has pledged to donate at least £80,000 to the animal welfare organization.

The human-grade dog food company has achieved GAP certification for its chicken-based formulas.

The certification formalizes the company’s dedication to pets, people and the planet.

The pet food company will enforce strict welfare standards along its chicken supply chain by 2024.

The retailer has donated about 64 million lbs of pet food to animal welfare organizations in need.

The company’s pet food products will be available for donation to shelters and rescues through CUDDLY.

The new certification hopes to improve the lives of farmed Atlantic salmon.