The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.

The dog food company uses Mary’s Free Range Chicken, which is GAP and BCP certified, for its chicken recipes.

By offering premium organic dog and cat foods, STRAYZ provides donations to animal welfare organizations. 

The pet food division accounted for 22% of Colgate-Palmolive’s total sales in the first quarter.

Some state legislators have placed the burden on pet food industry players to cover the cost of these programs, which could ultimately hurt consumers.

The company has partnered with Humane Farm Animal Care to bring yet another animal welfare certification to its portfolio.

Goodbowl builds on the brand’s commitment to transparency, sustainability and animal welfare.

The retailer released the results of its “paw-lanthropy” programs, detailing continued commitment to pets and their owners.

The two companies will begin formulating test diets for regulatory and market evaluation.

The company is working with the ASPCA to develop more humane sourcing practices for its Daily Dish Chicken Stew for Dogs.