According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.

The association’s “Strategic Insights for the Pet Industry: Pet Owners 2023 and Beyond” report aims to provide additional insights to its National Pet Owners Survey (NPOS).

Nearly three-quarters of consumers say sustainability is more important to them when choosing a brand than it was two years ago.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

Roughly 78% of pet owners surveyed said they are willing to increase their spending on pet food and treat products this year.

Packaged Facts released its “U.S. Pet Market Outlook 2023,” detailing the latest trends in the pet industry.

Sustainability, e-commerce, personalization and grain-inclusion are currently the biggest trends in pet food, according to NielsenIQ.

The industry aims to overcome various production challenges, while also advancing sustainability.

According to the company, alternative proteins, traceability, modern pet ownership and more are paving the way for market growth.

According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.