The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.

A recent study by Acosta Group highlighted the different ways in which pet owners discover, shop and budget for pet products.

According to Cargill’s Cat Parent Survey, these consumers are highly focused on health benefits and ingredient quality in cat foods. 

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

Get Joy released its “Chasing Our Tails” report, detailing a “paradox” in how dog parents seek to advance their pet’s health.

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

The market research firm expects the industry to return to pre-pandemic growth levels over the coming years.

Consumers between the ages of 18 to 34 are more willing to sacrifice cost and convenience for more eco-friendly packaging.

Experts at the market research firm will present the latest trends and data driving industry growth.

Nutritional efficacy, quality and sustainability continue to drive pet food purchasing decisions, even when budgets are tight.