The pet retail franchise will purchase several existing Pet Valu locations in the Northeast United States that would otherwise be shut down due to COVID-19 impacts.
The pet retail chain will remain open and offer curbside pickup in the 34 states it operates in, as well as delivery services at select locations in 17 states.
The market research firm will exclusively provide in-store, e-commerce and consumer data about the pet retail franchise to help tailor its growth strategies to consumer behaviors.