The new store will carry baked dog treats, natural pet food, supplements and various pet supplies.

The new flagship store represents the beginning of the franchise’s aggressive development strategy.

The growing industry has proved fruitful for the retailers, which have significantly expanded their footprint.

The OptimPlus wet line offers diets for dogs and cats, targeting specific life stages and health concerns.

The retailer’s parent company has also entered into a merger agreement.

The brand’s pet supplements are now available in-store and online at 5,000 retail locations.

The stores will be evenly split between Pet Supplies Plus and Wag N’ Wash.

The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

The pet specialty franchise was ranked No. 22 on Entrepreneur magazine’s Franchise 500® list.

The retailers have collectively signed more than 115 franchise agreements in 2022.