The company is focusing on pet health and wellness through an emphasis on nature. 

Immune Sprinkles are a powdered supplement for cats and dogs. 

The online retailer’s growth in the sector comes as a response to increased demand for pet supplements.

The powdered product can be served to dogs or cats in dry or liquid form.

The brand aims to reduce its carbon emissions and increase its usage of sustainable packaging.

More than 50 pet nutrition products and companies were recognized for their innovations geared toward supporting health and wellness in dogs and cats. 

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

This retail expansion increases the brand’s total retail presence to more than 9,000 stores.

From January to June 2024, the industry launched 25 new foods and 38 new treats, toppers and supplements.

Pork and Turkey varieties will be added to the 5-in-1 line.