Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.

Several pet food, treat and supplement brands represented by Matrix Partners will showcase their latest innovations at the annual tradeshow.

According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.

The acquisition will allow Better Choice to manage clinical trials of a weight management supplement for pets.

Take a peek at the plethora of new complete-and-balanced diets, meal toppers, treats and supplements launched in the last six months of 2023.

Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

ADM shares how current trends will evolve to continue fueling industry growth in the coming year and beyond.

Treating customers like partners is the business model that’s taken Custom Veterinary Services to new heights.

M&A activity in the pet food and treat industry continues to show strength despite slowing from 2021 and 2022 levels.