The new sales representation company seeks to modernize pet retail sales processes and offer transparency.

Matt Pirz has been appointed to the newly created role to accelerate the brand’s growth.

The company appointed Brian Click to national sales manager of its equine and pet product channels.

Jason Petercheff has been appointed to national sales director and will be responsible for the company’s brick-and-mortar revenue.

Jennifer Gibbs has been promoted to chief sales officer.

Nick Ebert will direct the company’s global sales initiatives for all its pet food products.

Adam Gollnick has been appointed to national account manager of the company.

Stacy Schmeiser has joined the company as western regional sales manager.

The company has appointed a new international sales and marketing manager to expand its reach within the UK.

Adam Rosenbaum, Art McQuillan and Lee Higgins assumed the roles of strategic key accounts managers.