Marcos Manzo will use his extensive experience as BAK’s new national sales director.

Phil Bramel has been named chief commercial officer of the company.

Greg McDaniels will lead the company’s pet specialty, retail and omnichannel business unit.

Julie Daigle brings more than 20 years of pet industry sales experience to her new role.

Brent Kirn brings more than 30 years of experience to the new role.

Jacob Rogers joins the company with more than two decades of CPG sales experience.

The pet industry sales representative knows covers 36 out of the 48 contiguous United States.

Bailey Mutschelknaus has joined the company as graphic designer and Jon Adams has joined as territory manager.

Josh Patterson will leverage his extensive pet industry career and digital expertise to support Vital Essentials.

Brian Rich will support the company’s Private Brands division.