Previously chief veterinary officer and vice president of corporate affairs for the company’s US business, Brent Mayabb will become global chief medical officer, effective Jan. 1, 2020.
The solution, Individualis, utilizes veterinary expertise and diagnoses to offer pet owners individualized nutrition based on pathology and health concerns.
A survey by the Association for Pet Obesity Prevention reveals pet owners and veterinary professionals are divided on the efficacy and influence of certain pet food formulation claims.