The new line, On The Farm, will be offered exclusively through Tractor Supply Company in-store and online.

The new cat and dog foods will be available through independent pet retailers this summer.

Generation Pet will distribute the brand along the East Coast, and Nature’s Rules will distribute it in several southeastern states.

Smalls, a direct-to-consumer cat food company, offers several formats for individualized, direct-to-consumer nutrition.

The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.

Developing products that appeal to pets’ senses and preferences to compel consumption is fundamental yet crucial to a product’s success.

The focus of the US pet market remains squarely on the Millennial pet owner according to APPA research.

The European agency has updated its guidelines on marketing and recommending pet food products targeting specific health issues.

Stand-up pouches, flexible packaging and cartons offering sustainability and convenience features are giving processors and consumers additional options to the traditional canned format.