The company is experiencing softness for discretionary pet product purchases in the face of industry-wide inflation and economic uncertainty.

The latest data shows targeted nutrition as a continued priority, coupled with sustainability programs, protein considerations and package redesigns supporting clearer communication to consumers.

Badlands Ranch offers premium dog food products formulated with superfoods.

The company’s new sustainable Core Collection line will officially launch in 2023.

Price increases supported sales growth for its pet food and treat brands in the face of continued supply chain challenges.

The company’s newest products include fresh formulas, plant-based dog foods, wet and dry cat and kitten foods, and more.

The new products include new freeze-dried raw treats, vegetarian dog food, reformulated cat food and more.

The retailer will officially launch its new fresh/frozen dog food formulas in September.

The initiative follows double-digit growth for the raw-focused pet nutrition company since 2019.

The updated line features reformulations and new packaging.