OC&C Strategy Consultants released its “Opportunities in US Pet” report, highlighting opportunities in super-premium categories.

The updated packaging will help the brand strengthen its presence in stores. 

Katherine Heigel’s premium dog nutrition brand launched its new Superfood Complete Wild Fish & Turkey air-dried dog food. 

Despite low, single-digit growth, the pet care giant continues to lead Nestlé’s business. 

Nick Christensen will take on the role of president and Jessica Morris will serve as chief sales and marketing officer.

Kevin Ryan will help steer the brand’s growth into new markets and channels. 

The pet food and treat market keeps expanding as the industry sets its sights on record sales by 2030. 

The retailer is opening new service center locations to provide online vet access, prescription delivery and more pet food offerings. 

The company is also shipping thousands of pounds of pet food to pet shelters and pet parents. 

Through its acquisition of DIG Labs, the company aims to provide more personalized nutrition to dogs.