The trends expected to drive emerging pet brands 03.20.2023 By Nicole Kerwin Sustainability, e-commerce, personalization and grain-inclusion are currently the biggest trends in pet food, according to NielsenIQ.Read More
State of the US pet food and treat industry, 2022 12.06.2022 By Kimberlie Clyma US pet industry sales continue on an upward trajectory, with lofty predictions for the future.Read More
NielsenIQ equips emerging brands with omnichannel insights 11.28.2022 By Jordan Tyler The company’s Omnisales data reporting function provides a single-view perspective of in-store, online and omnichannel sales performance.Read More
NielsenIQ recognizes Blue Buffalo for innovation 11.02.2022 By Nicole Kerwin The pet food company has received the 2022 North American Breakthrough Innovation Award for its wet cat food line.Read More
Combining formats to provide targeted nutrition 09.22.2022 By Allison Gibeson With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.Read More
Data points to trending pet food ingredients, attributes 09.07.2022 By Jordan Tyler Clear opportunities for omnichannel purchasing and function-focused formulations.Read More
NielsenIQ taps former Mars Pet Nutrition executive 06.14.2022 By Nicole Kerwin Tracey Massey, formerly of Mars Pet Nutrition, has joined the market research firm as chief operating officer.Read More
NielsenIQ reveals missed opportunities for pet food label claims 05.10.2022 By Nicole Kerwin In its latest data, the company found that most pet food products are not using top consumer search terms within their labeling.Read More
NielsenIQ adds pet specialty retailer to its roster 04.15.2022 By Nicole Kerwin The company has partnered with Hollywood Feed to serve as its exclusive analytics provider.Read More
NielsenIQ unveils trending consumer searches 04.14.2022 By Nicole Kerwin According to the company, the most notable searches include specialty diets, functional ingredients and grain free.Read More