The treat brand added a Beef Liver & Cheddar Cheese flavor to the lineup.

The human-grade pet food brand launched its Santa Paws Milk & Cookies holiday treat box for dogs.

Health Protection is designed to support six key areas of health in a price-accessible kibble format. 

Wild Things Digestive Health Ancestral Probiotic combines four different probiotics to maintain gut health. 

The new Daily Prebiotic & Probiotic chew is designed to improve dogs’ immune function, gut health and digestive system.

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

A recent study by Acosta Group highlighted the different ways in which pet owners discover, shop and budget for pet products.

CanBiocin will leverage an investment from Natural Products Canada to advance the commercialization of its species-specific probiotic ingredients. 

The brand’s Grain Free Meaty Bites dog treats pair quality proteins with fruits and vegetables.

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.