The new biotic powder supplements will officially launch in the second quarter.

The Better Cat offers premium cat food products focused on high nutritive value and sustainability.

The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

Protein Bites contain 80% meat and 20% fermented organic produce to promote nutrient absorption and digestion.

The company is the first “better-for-you” pet food company to offer a life-stage specific formula, according to its Founder Katie Spies.

The pet care and nutrition brand has expanded its retail presence to include Whole Foods and Sprouts.

The company’s Nutra Thrive dog supplement has become one of its best-selling products.

The company has launched an Essential Nutrient Mix and Dog Cookbook.

With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.

Leveraging supplement trends to inform premium product development.