Classic Meow Mix jingle reinvented 11.13.2019 By Pet Food Processing Staff These remixes are part of a campaign to give the cat food brand a “modern kick.”Read More
Smucker’s sales fall in first quarter 08.28.2019 By Jordan Tyler The company’s pet food segment suffered the slightest losses in revenue and remains the largest product category in terms of net sales.Read More
Ainsworth acquisition pays off for Smucker’s 06.07.2019 By Jordan Tyler Pet food continued to dominate sales for the company in the fourth quarter of fiscal 2019.Read More
Nutrish, Nature’s Recipe lead growth, Natural Balance drags feet in Q3 for Smucker’s 02.27.2019 By Jordan Tyler Pet segment innovations expected in the fourth quarter.Read More
Smucker shares strategies for growing premium pet brands in 2019 02.21.2019 By Jordan Tyler The J.M. Smucker Company presented its business strategies and financials going into fiscal 2019 at the CAGNY Conference Feb. 20, 2019.Read More
Eyes on Smucker’s pet food segment 11.30.2018 By Jordan Tyler The company’s pet food segment yielded the highest growth in the second quarter of this fiscal year, looks toward product innovation in 2019 and comments on Petco’s stance against artificial ingredients.Read More
Smucker's embraces collaboration, connection in revised marketing model 10.31.2018 By Jordan Tyler The new model involves three major strategic changes.Read More
Pet food becomes Smucker’s largest product category 10.11.2018 By Jordan Tyler The company is shifting focus to bolster and innovate its pet food segment.Read More
Smucker's looks to new brand-building strategies 10.11.2018 By Keith Nunes Investments in data-generated insights and innovation capabilities are expected to drive future growth.Read More
J.M. Smucker announces leadership change in pet business 05.01.2018 By Jennifer Semple Head of J.M. Smucker pet food and pet snacks retiring, new leader appointed for pet business.Read More