The company’s new Kind Earth line and Supplements for Dogs features complete ingredient traceability with QR code technology.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

Native Pet plans to use the funding to expand its retail growth and dog supplement product offerings.

This startup leader is using her expertise in biochemistry and microbiology to “revolutionize the pet industry.”

The company’s new supplements are formulated to support common ailments found in dogs.

Show organizers expect roughly 700 new products in this year’s New Product Showcase, including new pet foods and treats.

Romeo’s Agility Chews CBD supplements offer functional benefits for dogs.

The animal health company named Michael Carlson as director of quality.

The new dehydrated, powdered dog food becomes fresh with the addition of water. 

The company announced plans to acquire NaturVet on Jan. 26.