PETALUMA, CALIF. — Earthly Pet Company is bringing together the best of Presidio Natural Pet Co. and Earthly Pet Co. under one brand now called Earthly. The rebrand will be revealed during Global Pet Expo, March 26 to 28 in Orlando, Fla. The rebrand reflects the company’s ongoing commitment to responsibly-sourced, high-quality pet treats and chews made with care for pets and the planet, according to the company.

“After more than a year of collaboration with our consumers, as well as our retail and distribution partners, this Earthly rebrand reflects the very essence of our company,” said Andrew Morrison, co-founder and chief executive officer of Earthly Pet Co. “This rebrand is more than just a visual update — it’s a new way for us to tell our story. It’s who we are at our core — a brand that stands for integrity, sustainability, and real ingredients for our pets.”

The company began its journey under the name Presidio — named after the park in San Francisco, according to the company.

Source: Earthly Pet Company

“The Presidio is an oasis of natural beauty within a sprawling urban environment, and we strived to be a similar oasis of natural products within the landscape of highly processed, commercialized pet food,” the company shared on its website. “Our new name, Earthly, is a more universally understood reflection of the same principals which are at the core of what we do.”

For almost two decades, the Petaluma-based company has been producing premium, healthy treats and chews such as Pill Buddy Naturals, Off Leash Mini Trainers and Cat Sushi. Earthbones dental chews and Earthly Bullys all-natural chews are the most recent additions to the portfolio.

“Our new brand identity helps us clearly communicate our values: responsible sourcing, limited ingredients, natural ingredients, and a deep respect for pets’ health,” said John Headley, co-founder and chief marketing officer. “We’ve streamlined everything, making it simpler for customers to understand who we are and what we believe in — and ultimately, easier for them to find our products wherever they shop.”

The company will highlight the rebrand at booth No. 731 during Global Pet Expo.

Read more about pet treat products.