LONDON — KatKin recently announced the appointment of Claire Tanner to chief financial officer. In her new role, Tanner will lead the finance team, serving as a vital piece of the company between crucial segments of the business.

Tanner is joining KatKin from HelloFresh, where she served as vice president of finance and was a key part of the management team to drive strategy and profitability in the United Kingdom. Claire has also held senior roles at Ocado, where she managed significant business change during the creation of Ocado Retail Ltd; and Burton’s Biscuits, where she was responsible for £300m ($375 million USD) in revenue and a £18m ($22.5 million USD) investment, according to KatKin.

“I have always aspired to be a CFO — but not just any CFO, and not for just any company,” Tanner said. “A CFO is more than just about the numbers. It’s about being a confidante, a challenger, a doer, an inspirer, a visionary and a guardian. All qualities I hope to bring and work on for the future.

“At KatKin I’m working with inspiring, passionate people with a genuine desire to change our cats’ health and drive the new fresh category for cats — and Pebbles and Poppy love it,” she added. “I couldn’t have wished for a better company to join the journey as CFO.”

According to KatKin, Tanner’s experience across industries, including direct-to-consumer subscription, manufacturing and grocery retail, will support its next stage of growth.

“We’re thrilled to welcome Tanner to KatKin,” said Ed Wescott, co-chief executive officer of KatKin. “Her skills and experience will be instrumental in the next stage of KatKin’s growth, and we look forward to working with her closely to help lead our team into our next era. We’re a cat-first team committed to changing the pet food industry. And with Tanner’s addition to the leadership team, we’re one step closer to changing the way cats in the UK eat forever.”

Read more about personnel changes throughout the industry.