NEW YORK — The Pets Table, HelloFresh’s premium, direct-to-consumer pet food brand, recently announced the launch of two new air-dried recipes for dogs — Salmon & Whitefish with Pumpkin and Lamb & Beef with Brown Rice. The launch brings the brand’s total number of recipes to seven, including four air-dried and three fresh options.
The new recipes are designed to offer meal solutions for dogs with sensitivities to ingredients such as beef and poultry, which are two of the most common protein intolerances among dogs, according to The Pets Table.
The Salmon & Whitefish with Pumpkin recipe is grain- and legume-free, made with wild caught salmon and nutrient-rich ingredients including pumpkin, flaxseeds, apples, kale and other superfoods to support immunity, gut health and digestion. The Lamb & Beef with Brown Rice recipe includes ingredients like brown rice and oats for added fiber and energy. The new recipes are developed with expertise from a Board Certified Veterinary Nutritionist® and are minimally processed without artificial colors, flavors or fillers.
“At The Pets Table, our goal is to make healthy feeding accessible to as many pups as possible, so we’re excited to bring these two new recipes to our customers,” said Laurent Guillemain, co-founder and chief executive officer of The Pets Table. “As a direct-to-consumer business, we get lots of valuable feedback from our customers. They were asking for new recipes like these, so we delivered.”
Launched in 2023, The Pets Table offers customized subscription plans available through its website, specially tailored to meet the unique caloric needs of each dog. With a goal to provide pups with a seat at the dinner table, The Pets Table strives to offer meals made from ingredients that pet parents can trust.
Read more about new pet food and treat products.