Katherine Heigel’s premium dog nutrition brand launched its new Superfood Complete Wild Fish & Turkey air-dried dog food. 

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

The premium dog food brand hit the market in August 2023.

The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

Inspired by her own dog, this founder is on a mission to “change dog food for good.”

The brand by Katherine Heigl has inked partnerships with several key distributors.

The New Zealand Natural Pet Food Co. delivers high quality ingredients in freeze-dried and air-dried formulations.

The event aims to celebrate independent pet retailers.

The new brand aims to optimize nutrition, palatability and feeding flexibility.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.