TORONTO — CULT Food Science Corp. announced Oct. 10 that Kevin Ryan will be joining its subsidiary, Further Foods Inc., as the head of marketing and sales for its pet food brand, Noochies! In his new role, Ryan will lead the development and implementation of all sales and marketing strategies aimed at achieving revenue targets and expanding distribution. 

According to the company, Ryan will guide the growth of the Noochies! brand into new markets and channels, while building and maintaining strong relationships with key clients, distributors and retail partners. Additionally, he’ll spearhead all consumer and digital marketing initiatives, overseeing the development and execution of the brand’s positioning, messaging and campaigns. 

Ryan previously served as the international sales manager for Midwestern Pet Foods, Inc. While there, he managed the brand’s presence, sales channels and profitability outside of the United States through marketing initiatives. Prior to that, he served as the global marketing director for TOP 1 Oil Products Co. USA, where he expanded the brand’s global presence, sales channels and profitability across 40 international accounts.

Working closely with CULT’s Chief Executive Officer Mitchell Scott, Ryan will also focus on driving growth through direct-to-consumer (DTC) platforms, including the company’s own website and online marketplaces like Amazon and Chewy.

“We are thrilled to welcome Kevin to the Noochies! team,” Scott said. “His expertise and ability to identify market opportunities combined with his strategic approach to both sales and marketing, will be instrumental in driving our growth and establishing Noochies! as a top brand in the global specialty pet market.”

Read more about personnel changes throughout the industry.