CHICAGO — Matrix Partners, a full-service marketing firm supporting pet brands, announced the promotion of Kristy Boulos from her previous role as vice president ─ account supervisor to the newly created role of chief operating officer. During her tenure as vice president, she was responsible for campaigns for pet brands, including Stella & Chewy’s, Central Garden/Adams, Charlee Bear, W.F. Young, Wee Away, Inaba, Jolly Pets, Van Ness, Natoo Pet Foods, Caru and more.

“As a member of the Matrix leadership team for more than 20 years, Kristy has played an invaluable role in helping grow the Matrix brand,” said Dennis Abelson, senior partner at Matrix Partners. “Her marketing expertise and ability to manage critical investments for our clients have been instrumental in helping Matrix Partners become the premier brand-building agency we are today.”

Boulos joined Matrix Partners as an account supervisor in 2004. She received a bachelor’s degree in communications from Elmhurst University and a master’s degree in advertising and public relations from DePaul University in Chicago.

“As we embark on significantly expanding our strategic and marketing services, with a greater focus on direct-to-consumer as well as our proprietary pet parent research programs, Kristy’s leadership will be critical in managing our growing team,” said Don Tomala, managing partner at Matrix Partners.

Read more about personnel changes throughout the industry.