WASHINGTON — The Pet Food Institute (PFI) launched its redesigned website in an effort to better educate the public on pet food and what pet parents need to know to better take care of their four-legged family members.

“Lately, it seems that the internet and social media are full of conflicting information, especially regarding dog and cat food,” said Kelly Kanaras, director of communications and membership for PFI. “Pet owners seeking advice on the best way to feed their furry family members will find opinions from people claiming to have the expertise to offer advice, but in reality, many of these so-called experts are passing along misinformation. Unfortunately, this distortion of the truth can sometimes cause nutritional deficiencies that can have dangerous health consequences for pets.”

PFI’s updated website aims to provide accurate and trustworthy information to meet pet parents’ needs. The agency’s goal is to be a primary resource for pet owners to go to for dog and cat nutrition and wellness advice.

“Pet owners need a safe place to find evidence-based nutrition information to make educated decisions on everything from what to feed their pets to how to protect them from the summer heat,” Kanaras added.

The new website includes a more modern look and user-friendly interface. It contains information on how pet food is regulated, the importance of complete-and-balanced nutrition, and significance of vitamins and minerals in diets. The site also features Vet Talks videos designed to inform pet owners on ingredients, choosing pet food, the dangers of pets being overweight, and more.

“In a time when the internet is full of misinformation, our website is a reliable resource and full of science-backed information that devoted pet owners can count on,” Kanaras said.

View PFI’s redesigned website.

Read more news from associations and agencies in the pet food sector.