LOS ANGELES — Dr. Marty Pets™ announced a new freeze-dried raw formula designed for dogs with dry skin and dull coats. Nature’s Blend Radiant Select features ingredients rich in Omega 3 fatty acids including pollock, beef heart, tuna, salmon and beef liver. These fatty acids are essential for maintaining healthy skin and a shiny coat.

The product is also packed with superfoods like flaxseed, apples, blueberries, cranberries and ginger, which are important for dogs’ overall health, according to the company. Radiant Select is made from whole foods only, meaning it is free of artificial vitamins and minerals, colors and preservatives.

Dr. Marty Pets launched in the independent channel over three years ago through a national partnership with Phillips Pet Food & Supplies. The Dr. Marty Pets brand does not sell on either Amazon or Chewy. Through its distribution partnerships, the company is now in over 3,000 independent pet stores in the United States and growing monthly. It has since added regional distributions including American Distribution and Manufacturing (ADMC) in the middle of the country, Veterinary Services, Inc (VSI), Independent Pet Supply (IPS) in the Western United States, Natural Animal Nutrition (NAN) in the Mid-Atlantic and Southeast Pet in the Southeast and Florida.

“Phillips has been a fantastic partner from the beginning,” said Dan Markenson, head of retail for Dr. Marty Pets. “Adding these great, regional distributors will further strengthen our ability to spread Dr. Marty Pet’s message of the importance of raw food to the health and well-being of the pets we love.”

Read more about new pet food and treat products.