NOVATO, CALIF. — Worldwise, Inc., will launch Treatly, a new brand of pet treats and chews, during SUPERZOO 2023, held Aug. 16 to 18 in Las Vegas. The launch follows the company’s acquisition of Pet Factory, a manufacturer of chews, treats, toys and accessories for pets, in 2022.

The Treatly line of pet treats and chews will be made from all natural, high-quality ingredients and crafted using the highest human-grade food standards, according to the company.

“With the launch of Treatly at SUPERZOO 2023, Worldwise earns its next opportunity to be a leader in the chew and treat category, offering not only great products, but strategic manufacturing and distribution capabilities and strong customer relationships,” said Kevin Fick, chief executive officer of Worldwise. “Our Worldwise team is thrilled to expand into the consumables category with Treatly, and we look forward to the continued growth and momentum across our strong portfolio.”

The Treatly line of treats and chews include:

  • 100% USA Made Beefhide
  • American Sourced Beefhide
  • Long Lasting Collagen Chews
  • Soft & Moist Treats: Beef, Chicken & Salmon recipes with Collagen
  • Combo Chews: Creative meat wrapped long lasting chews
  • IncrediChews™: Rawhide Free Chews
  • Enhanced Collagen Chews: Innovative Collagen chews that support pet health
  • Freeze-Dried: Treats & toppers with the benefits of added Collagen
  • Plantwise™: Innovative Vegan Dog treats

Treatly will join other new products from established brands in the Worldwise portfolio including SHERPA®, FurHaven®, Instincts by SmartyKat®, goDog®, TrustyPup® and Kitty Sift®.

“At Worldwise, our driving mission is to create high-quality, thoughtfully designed products and solutions that meet the needs that pet-parents demand and expect from a brand perspective,” said Jeff Sutherland, chief operating officer of Worldwise. “Our newest brand launch of Treatly is no exception, offering retailers and buyers an expansive line of premium chews and treats that dogs will love at a great value they can pass along to their customers.”

Read more about pet treat products.