CHICAGO — The Institute of Food Technologists (IFT) on July 17 announced the launch of its Product Development Bootcamp, an online accelerator program designed as a knowledge base for food and beverage companies — including those in the pet nutrition sector — looking to optimize their new product strategies for success.
The 10-module virtual course covers product development skills, strategies and real-world examples shared by industry experts. According to IFT, the course has something for everyone, “from the product development novice to the product development veteran needing a refresher on the basics.”
Course modules include:
- Leverage Consumer Trends
- Ask Better Questions
- Communicate Effectively to Marketing
- Approach Product Formulations
- Optimize Cost & Quality
- Source Ingredients
- Avoid Allergen Contamination in Your Product Design
- Avoid Food Safety Issues in Your Product Design
- Approach Shelf-Life Testing
- Scale-Up Smoothly
Professionals who complete the course will have year-round access to IFT’s product development resources, and will also earn an IFT Product Development certificate.
“The product development process can be a long, arduous process,” said Bryan Hitchcock, chief science and technology officer at IFT. “From the moment a product opportunity has been identified through the launch of that new or modified product, time is one of the most valuable resources a product developer has. That’s why IFT developed the Product Development Bootcamp, to teach and reinforce time-saving approaches that give product developers the right tools to efficiently overcome challenges and bring products to market safely and effectively.”
Learn more about the IFT Product Development Bootcamp here.
Read more about product development, ingredients and formulation.
