NEW YORK — On March 15, Made by Nacho announced an exclusive distribution partnership with Phillips Pet Food & Supplies. Through Phillips Pet, individual pet specialty retailers will be able to stock Made by Nachos’ premium cat food products.
Launched in 2021, Made by Nacho was established by celebrity chef Bobby Flay and his cat, Nacho Flay. The brand offers various cat food products, including wet and dry formats, toppers, treats and more. Each product is developed using Bobby Flay’s culinary experience and animal nutrition expertise from in-house Veterinarian Katja Lang’s, DVM.
According to the brand, the strategic distribution partnership with Phillips Pet will drive nationwide growth for Made by Nacho, allowing it to expand into new marketplaces.
“We are thrilled to bring Made by Nacho into more households through this exclusive partnership with Phillips Pet,” said Elly Truesdell, co-founder of Made by Nacho. “As the pet food industry grows, we're seeing an unprecedented uptick in cat parents wanting nutritionally rewarding and satiating food, treats and more. We built Made by Nacho for cats only, with taste and nutrition at our core; we are excited to have Phillips Pet be a partner that will further educate in the category.”
According to Made by Nacho, Phillips Pet has a nationwide distribution reach and has helped numerous brands expand their audience throughout the United States. The company has served as an official retailer/distributor for many premium pet food brands.
“We are proud to be adding the Made by Nacho brand to the Phillips family,” said Jessica Morris, senior vice president of marketing and merchandising. “As the exclusive national distribution partner, Phillips Pet Food & Supplies will leverage our network of partners in the pet retail marketplace to bring Made by Nacho to cats everywhere.”
Starting this month, Phillips Pet will start offering Made by Nacho’s entire product line to independent pet specialty retailers throughout the United States.
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