OAKLAND, CALIF. — On June 23, Good Eggs, an online consumer marketplace, added a selection of pet food, treats and supplements to its platform. Customers of the same day-delivery market throughout California can now shop for organic groceries, produce, seasonal meal kits and pet food.

Founded in 2011, Good Eggs is committed to sustainability by offering consumers locally sourced foods that meet high sourcing standards. The company strives to support the environment and local California organic farmers, food makers and producers. All the retailer’s products are made with GAP-certified animal proteins and organic, non-GMO produce.

“We consider our pets to be part of our families and believe the food they eat has a direct impact on their health and happiness, so adding the category was a natural next step for us,” said Bentley Hall, chief executive officer of Good Eggs. “As we began the process of building the collection, we uncovered indifferent animal welfare standards and a lack of ingredient transparency in the industry. This discovery compelled us to start fresh and set a new, higher quality sourcing standard that reflects our values.”

Photo courtesy of Good Eggs.

Pet food products now available through Good Eggs include Maui Nui Venison’s USDA-certified venison treats and antler chews, Olympia Provisions’ human-grade pork dog treats, Cream Co. Meats’ grass-fed raw pet food, and Open Farm’s ethically sourced pet supplements. The products were assessed according to Good Eggs’ rigorous requirements, which include ethical and humane practices.

The company also revealed that it would be releasing meal kits for dogs and cats soon from the Good Eggs Kitchen.

The pet food products are available online via Good Eggs’ e-commerce platform and its mobile app. The company delivers to various areas throughout California, including the Napa Valley, Los Angeles, Orange County and the Bay Area, with plans to expand beyond California.

Read more about pet retail trends.