MONROE, WASH. — Pet food manufacturer Wet Noses Natural Dog Treat Company has introduced a new brand identity and packaging for its baked dog treat line that emphasizes the company’s commitment to using only human-grade ingredients and feeding dogs only products that meet the company’s golden rule — if you wouldn’t eat it, you shouldn’t feed it to your dog.

“Human-grade claims are quickly growing in popularity and Wet Noses is one of a few dog food brands to offer products that qualify as 100% human-grade,” said Johnni Rodgers, chief executive officer for Wet Noses Natural Dog Treat Company. “We designed a new brand look and feel that places priority on the 100% human grade distinction and evokes all of the product attributes today’s pet parents want.”

Colorful new packaging highlights the 100% human-grade factor and calls out that the treats are USDA organic certified and non-GMO verified without corn, soy, dairy, preservatives, or artificial ingredients. Wet Noses partnered with Team Creatif USA and CMO Graphics Inc for the new branding. Team Creatif led the original concepts and design, and CMO Graphics helped incorporate the design across the entire brand portfolio, on all product packaging and the website.

Wet Noses is a female-founded, female-led company committed to sustainability and sourcing high-quality ingredients as close to home as possible, with manufacturing processes that are energy efficient, nearly paperless and incorporate recycling and composting. Wet Noses treats include a variety of premium flavors like Pumpkin & Quinoa, Peanut Butter & Molasses and Apple & Ginger, and are available in 14-ounce packs, bulk, training treats and as individually packed big bones.

Read more about this company in our processor profile article featuring Wet Noses.