CHEYENNE, WYO. — Dr. Elsey’s introduced three cleanprotein™ cat food formulas Sept. 15. The formulas are intended to include protein levels “found in a cat’s natural prey,” according to the brand.

The cleanprotein line includes a Duck Recipe, Rabbit Recipe and Turkey Recipe, each incorporating more than 90% protein from animal-based meat or fish sources. Meat is the first ingredient in all formulas, which do not contain added preservatives or fillers.

The brand philosophy is against incorporating plant-base protein ingredients, citing estimated adverse health effects in some cats. Dr. Elsey’s also stated meat-based protein can manage appetite and healthy kidney function.

The diet is appropriate for all ages and lifestyles, including active, overweight and diabetic cats.

Read more about new pet food and treat products.