WOODSIDE, N.Y. — HAPPYBOND, a brand of collagen supplements for pets, is already gearing up for SuperZoo 2021, happening in-person Aug. 17 to 19. The company announced earlier this month plans to release new packaging and collagen products, including freeze-dried pet treats and a complete-and-balanced pet food line launching later this year.

HAPPYBOND Collagen + Supplement was founded in 2018 by biotechnology scientist Anja Skodda. Its initial product is a patent-pending collagen and supplement brand designed to help pets rebuild cartilage for mobility support and can also aid digestion and support skin and coat health, according to the company.

It currently offers freeze-dried Holi™ dog treats made with 100% chicken, salmon and rabbit protein. They are human-grade and free from any artificial ingredients, fillers, chemicals or additives. HAPPYBOND also sells Chew Sticks enriched with collagen, as well as a line of pet accessories.

"Our company is expanding rapidly right now with so many new products launching and many more on the horizon," Skodda said. "We are ecstatic to showcase a brand-new look for our collagen supplement line and look forward to sharing many new and exciting items with all who attend this year's highly anticipated SuperZoo event!"

Read more about new pet food and treat products.