MANSFIELD, MASS. — Catit, a Hagen Group brand, debuted insect-based cat food and treat offerings at Global Pet Expo Digital Access in March. These new alternative protein products offer complete-and-balanced nutrition and treat options with a reduced carbon “pawprint.”
Both the complete-and-balanced cat diets and cat treats are formulated with Hermetia Illucens larvae, or Black Soldier Fly larvae. The insects are sustainably raised in North America and Europe in a clean process. The final cat food and treat products are then produced in Canada.
Catit’s Nuna complete-and-balanced cat foods are available in two formulas: Insect Protein & Chicken Recipe and Insect Protein & Herring Recipe. Both boast up to 92% sustainable protein and high digestibility.
Chicken ingredients are raised without antibiotics or hormones in veterinarian-approved facilities, and herring ingredients are sustainably sourced and certified by the Marine Stewardship Council (MSC).
The diets are also fortified with taurine for heart and muscle health, omega 6 and 3 fatty acids for inflammatory benefits and skin and coat health, fiber for digestion, and gluten-free grains and legumes.
Catit’s Insect Protein-Based Cat Treats feature similar ingredient attributes and are available in three formulas: Insect Protein Medley Recipe, Insect Protein & Chicken Recipe, and Insect Protein & Herring Recipe.
These treats offer up to 97% sustainable protein, and are also formulated with Hermetia Illucens larvae and gluten-free ingredients.
According to the company, the use of powdered insect protein as a main protein source in cat food offers environmental benefits including less food waste and natural resource use. Virtually 0% of any insect is deemed “inedible” for consumption, compared to 45% of chickens and 60% of beef.
Additionally, insect protein production uses significantly less land and water than beef and chicken production, and emits lower levels of carbon dioxide into the atmosphere than other traditional protein sources for pet food.
The cat food and treat products are packaged in recyclable, low-density polyethylene (LDPE) bags.
Read more about new pet food and treat products.