GREEN BAY, WIS. — Vital Essentials announced June 15 the promotion of Joey Weichmann to national sales manager. In his new role, Weichmann will oversee sales efforts for all Vital Essentials brands throughout the United States and Canada.

“Joey has been with us for four years and he’s played a key role in our company’s ongoing success,” said Melissa Olson, vice president of sales and marketing for Vital Essentials. “We are thrilled to promote him to our National Sales Manager position to continue to develop and increase the distribution of our products throughout North America.” 

Weichmann joined Vital Essentials in 2016 with more than 14 years of sales and retail management experience. His previous roles with the company include region manager and key account manager.

“This has been the most personally and professionally rewarding company that I have ever worked for,” Weichmann added. “This company has challenged me to grow in ways I had never anticipated, all while having a blast and making an impact in the lives of pet parents and their pets across North America.”

Read more about personnel changes throughout the industry.