Danielle Rios will assume the role, fueling the company’s expansion in the independent pet retail channel.

Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

This pet industry veteran is tapping into her decades of experience to help grow the freeze-dried category and Vital Essentials brand.

Cameron Baker brings more than 12 years of experience to this newly created role.

This processing method helps preserve nutrients, allowing consumers to boost the wellbeing of their four-legged companions.

Ashley Li will leverage her expertise as the brand’s vice president of brand marketing. 

The brands have combined their expertise to enhance mealtime and playtime for dogs.

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives. 

Kevin Fick and Josh Patterson bring vast industry experience to their new positions.

Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.