See who attended the inaugural event.

Amongst the impressively groomed dogs sprinkled throughout the show floor were innovative products meeting several trends. 

Take a behind-the-scenes look into Alphia’s dry pet food and treat facility in Ogden, Utah.

Today’s treats, toppers and supplements are going beyond complete-and-balanced, providing dogs and cats with a distinctive dining experience and enhancing their health. 

New pet foods span a litany of trends, from hyper-humanization with dog granola to sustainability with cultivated cat food. 

Take an inside look into Hill's Pet Nutrition's Tonganoxie facility.