From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.

Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

Leveraging supplement trends to inform premium product development.

The Alltech ONE Conference will include five presentations and panels on pet food trends, formulations and sustainability.