Lyka Pet Food has invested $16 million into a new fresh dog food facility in Victoria.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.

Freshpet® Custom Meals™ are personalized through an online questionnaire and delivered direct-to-consumer through Petco.

The independent retail channel allows processors to showcase their ultra-premium products and newest innovations.

DTC and subscription-based pet food have seen rapid growth in recent years as they seek to meet consumer demands.

The acquisition is BrightPet’s second in two years.

Fetching Foods will host a grand opening of its new facility in Las Vegas.