Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.

The market research firm explores economic factors impacting the largest cohort of pet owners in the United States.

The market research firm expects the industry to return to pre-pandemic growth levels over the coming years.

Experts at the market research firm will present the latest trends and data driving industry growth.