The investment firm has united Primal Pet Foods, Prairie Dog Pet Products, Himalayan Corporation and Holistic Hound under one powerhouse pet nutrition company.

The company has added a line of deer and elk antler chews for dogs and is preparing to launch complete-and-balanced pet foods and additional treat products in the near future.

Ian Butler joins the company to support innovation for its organic and functional pet supplement products.

Pet Food Experts will distribute the brand’s entire portfolio to independent pet retailers in the mid-Atlantic and Northeast regions of the US.