Mars Petcare US and Royal Canin USA will help implement regenerative farming practices throughout 150,000 acres across North America.

The company exceeded its 2023 goal by 800,000 acres.

The two companies aim to reduce the carbon footprint of Purina’s corn and soy supply for dry pet food production.

The companies have partnered to provide measurement reporting and verification for farmers participating in Scoular’s regenerative agriculture sourcing program.

The grants will benefit farmers and ranchers as they adopt regenerative agriculture, soil health, biodiversity and other conservation efforts.

The brand has partnered with actor Ian Somerhalder in a new commercial.