ADM: Functional ingredients now an expectation in pet nutrition 01.06.2025 By Nicole Kerwin According to the company’s latest report, consumers are seeking more functional pet foods, treats and supplements to support pet health and wellness. Read More
Sponsored By TSI myHMB® Pet unlocks pets’ healthy aging potential 02.02.2024 By Staff Boost your pet's muscle health with myHMB® Pet - The key to active aging!Read More
New dog supplement brand launches 12.27.2023 By Nicole Kerwin Arterra’s supplements utilize 60-plus premium, science-backed ingredients to support healthy aging. Read More
MYOS receives patent for healthy aging ingredient 12.22.2023 By Nicole Kerwin Fortetropin® is used to support muscle health in aging dogs, enhancing mobility and activity levels.Read More
Zesty Paws enters healthy-aging category with new ‘breakthrough innovation’ 10.27.2023 By Nicole Kerwin The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.Read More