The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

The new formulas include three for dogs and two for cats, building upon the company’s existing GI line. 

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

Formulas under the expanded Brit Veterinary Diet line are made with functional ingredients targeting specific health issues in cats and dogs.

As pets grow from puppy and kitten to seniors, providing more targeted nutrition can help support their overall wellbeing.