From January to June 2024, the industry launched 25 new foods and 38 new treats, toppers and supplements.

During Global Pet Expo 2024, the company showcased its new cat foods, dog foods, dog treats and meal toppers. 

The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.

The new brand will offer four complete-and-balanced diets, as well as treats and toppers.