The human-grade pet food brand launched its Santa Paws Milk & Cookies holiday treat box for dogs.

Several pet food, treat and supplement brands represented by Matrix Partners will showcase their latest innovations at the annual tradeshow.

The distributor will now carry the brand’s freeze-dried products to independent pet retailers in several states.

Phil Alexander will be tasked with managing day-to-day operations for the premium pet nutrition company.

The Farm Fresh Raw Goat Milk is formulated with taurine, probiotics and other nutrients to support overall pet health and wellness.

The company’s Raw Goat’s Milk line for dogs and cats will now be packaged in recyclable cardboard carton packaging.